Sustainability
At Tip Top Bakeries, we strive to do the right thing for our people, our products, our planet, and our business. Through our businesses in Australia and New Zealand we believe in doing good every day. This means taking action today for a more sustainable tomorrow.
That’s why we’ve set ourselves meaningful commitments across our Sustainability Pillars - People, Products, and Planet – which provides us the framework to do good every day.
Our People Pillar covers our focus on safety, inclusion & diversity, protecting human rights and eliminating modern slavery, and our support for the community. Our Planet Pillar covers the work we do to tackle climate change through energy and emissions reductions, including our use of renewable energy. Our Products Pillar includes our focus on food safety & quality, increasing the health and nutritional profile of our products, reducing or eliminating problematic packaging, and reducing food waste.

Our People
Our Commitments
Inclusion & Diversity
We are committed to providing a safe and inclusive workplace, where our people can be themselves, and feel their best every day.
Our vision for Tip Top Bakeries is to be a place where everyone belongs, everyone is valued, and everyone has equal opportunity. We strive to be a place where people can achieve their work and life goals, and be valued for who they are not what they do. To achieve this vision, we’ve communicated our intent, trained our leaders and started conversations all across our business about inclusion and belonging. We’ve created inclusive policies and processes and developed tools that equip our people to make a difference.
Health & Wellbeing
We maintain a regular focus on health and wellbeing, including mental health, to enable our Tip Top Bakeries employees to be at their best every day.
We have taken action to reduce manual handling risks, including providing our people with access to onsite physio support, with a preventative and responsive approach to treatment. We also offer access to health assessments, strengthening programs, and training to ensure our team is using the best manual handling techniques.
Inclusion & Diversity
We are committed to providing a safe and inclusive workplace, where our people can be themselves, and feel their best every day.
Our vision for Tip Top Bakeries is an organisation where everyone belongs, everyone is valued, and everyone has equal opportunity. To achieve this vision, we have created inclusive policies and processes, and have created training programs and resources to equip our people with the tools they need to make a difference.
Supporting our Community ‘Caring Everyday’

We are committed to supporting the community by sharing our products, our expertise, our skills, and our resources. We are proud of the many charity partnerships we have created through our ‘Caring Everyday’ program, which have a positive impact on the communities where we work and live, and support people when they need help the most.
We donate 2 million loaves of bread every year through our charity partnerships with Foodbank in Australia. We also deliver thousands of Tip Top Supersoft High Fibre and Tip Top Oatilicious toast loaves every week to schools across New Zealand through our partnership with KidsCan in New Zealand.
Our employees are entitled to 2 days of paid volunteering leave per year and we also encourage and support our people to contribute to the community through payroll giving, fundraising, and donations.
Our Products
Our Commitments
We work hard to ensure our products are safe, consistently high quality, and support good health and nutrition. We are constantly seeking to improve and enhance our food safety and quality through training, education, and quality assurance processes.
Tip Top is an active participant in the Government’s Health Star Rating system. This is a voluntary labelling system to educate consumers on the healthiness of foods. Currently over 87% of our Tip Top Bakeries bread products have a Health Star rating of 3.5 stars or more, and we are continually improving the nutritional profile of our products.
Tip Top is a foundational supporter of the National Plastics and Recycling Scheme (NPRS), being developed by Australia’s food and grocery manufacturing industry with funding support from the federal government. The NPRS will create a new advanced recycling industry in Australia, turning plastic packaging back into new food-grade packaging. This creates a circular plastics loop and cleaner recycling streams, including for paper and cardboard. In New Zealand, our brands are part of the Soft Plastics Recycling scheme, which helps kiwis easily recycle their soft plastics by returning them to soft plastic recycling bins at many supermarkets and other retail outlets across New Zealand.
Ploughmans Bakery in New Zealand became the first brand to introduce recycled plastic into its bread bags in May 2022. By using Post Industrial Recycled Plastic, Ploughmans Bakery has reduced its use of virgin plastic by 30%.
Tip Top Recycled and Recyclable Bread Bag Tags

We are constantly working towards a more sustainable future. Every day we are looking at ways to reduce our impact on the environment, including our baking processes, our packaging, and how our products are distributed. We want to keep Australia and New Zealand beautiful for generations to come. We were the first company in Australia and New Zealand to introduce 100% recycled and recyclable bread tags. The roll out of these cardboard tags means we will be preventing approx. 300 million plastic tags from ending up in our local waste streams.
You can easily recycle your cardboard tags in kerbside recycling bins by tucking the tag securely inside other paper or cardboard products, such as an envelope or paper bag, giving them the best chance of being recycled into a new product rather than being sent to landfill.
Our Planet
Our Commitments
In our journey towards a renewable energy future, Tip Top has installed solar arrays in 5 of our operating sites (Townsville, Bendigo, Truganina Depot, Dry Creek, and Carrara) and we plan to increase solar energy usage in more sites over the coming years. Once complete, this program will contribute to removing 8,000 tonnes of Co2 emissions from the atmosphere per year.
These solar installations have both environmental and commercial benefits for Tip Top. The savings from these solar energy projects will be invested into new sustainability initiatives towards our long-term ambition of using 100% renewable electricity across our sites.

Our Business
We run our business ethically and responsibly, and sustainability is considered by our leaders in every part of our business. This means that our sustainability agenda is shaped by the people who are closest to the business opportunities and risks, with direct ownership and accountability to bring these ideas into effect.
As a division of George Weston Foods (GWF), our Tip Top Bakeries leaders are in constant dialogue with our colleagues in the GWF Group, ensuring we are aligned on our overall Sustainability Framework and can share common areas of positive impact across our businesses. The GWF Sustainability Report highlights the many achievements that our businesses have achieved, and the challenges and opportunities that lie ahead within our Sustainability Roadmap.
Get in Touch
Are you looking to find one of our Tip Top Bakeries products in your local store? Check out our Product Finder page to search by product and location.
If you are interested in finding an open role with Tip Top, please check out our Careers Page.
If you’d like any more information, or have any feedback on our products or website, please don’t hesitate to get in touch.